According to news from PANews on April 23, Bernard Arnault, CEO of French luxury goods group LVMH, which owns the brands Louis Vuitton, Dior and Fendi, once again emphasized at the annual shareholder meeting this year. 2023 that LVMH doesn’t sell virtual sneakers, but he says, “Once we have the NFT, we’ll use it to sell a real shoe, a real bottle of wine.” “You can use NFT to buy a bottle of wine. The winery will keep that bottle, whether it’s cognac or whatever, in their cellar. When you decide to sell it back to the winery or real. When you enjoy it, your virtual NFT item becomes physical. That’s how it works. So (behind the NFT) there is a real product being sold,” explains Bernard Arnault. .